Transforming the Massanutten Digital Experience

Driving product innovation and market strategy through cross-functional collaboration and comprehensive industry research.

I used industry trends and UX expertise to help reimagine the digital resort experience.

As the Commercial Strategist for this project, my role centered on conducting in-depth research into emerging hospitality trends, including mobile-first experiences, AI-powered services, personalization, and sustainability initiatives. Leveraging this knowledge alongside UX expertise, I collaborated closely with my team's designer and product manager to conceptualize and refine feature ideas for the website.

TLDR; I helped craft a reimagined experience for MassResort.com that aims to modernize the website in line with the hospitality landscape.

Approach and Methodology

24-hour sprint: Collaborative redesign of SDR outbound strategy through agile research and UX insights

With a tight turnaround time, my methodology focused on quick iterations and cross-functional collaboration. I worked closely with the product manager, using their design brief as a springboard for feature ideation. Taking the lead on content creation, I crafted compelling copy and structured it into a comprehensive slideshow outline. This copy was then iteratively elevated by the Product Manager. Our combined work served as a blueprint for our designer, streamlining the visual development process. Throughout this sprint, I maintained open communication channels, encouraging each team member to contribute their expertise while I coordinated our efforts.

"The best resource I had at Fueled was Emily. Whenever I asked, she was able to make curated content for prospects in less than 24hrs!"

Wyatt Caravana

Business Development Representative @ Fueled

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