Digital Transformation Toolkit

Empowering hospitality brands with strategic digital transformation toolkit containing industry insights, user behavior analysis, and assessment.

I created a digital transformation compass for hospitality brands.

This project aimed to create a Digital Transformation Toolkit for the hospitality industry in Q2 (May 2024 - June 2024), serving as a content hub and bespoke resource for our first outbound prospecting efforts for my agency, Fueled.

I synthesized research and industry trends to develop a strategic framework, collaborating with a designer to visualize it in an impactful whitepaper.

TLDR: We developed an assessment tool for digital transformation in hospitality to fuel outbound prospecting and lead generation in the sector.

Approach and Methodology

I employed a mixed-methods approach to develop the strategic framework and implement the final deliverable.

Beginning with a synthesis of existing qualitative user studies and fresh industry research from sources like Deloitte and McKinsey. Using Notion, I organized findings and identified key themes in hospitality digital trends. The framework development involved pinpointing key pillars of digital transformation in hospitality, creating a strategic model, and developing detailed assessment criteria for each pillar. Through multiple iterations and input from our SDR team, I refined the content and design, optimizing for both informational value and practical application in outreach efforts. The final phase involved collaborating with a designer to compile all insights into a whitepaper PDF and preparing supporting materials for our SDR team.

"Emily and I worked closely at Fueled on building our outbound sales engine. She brought structure and strategic direction through her research insights, allowing us to tailor our messaging and connect more effectively with potential clients. Emily was always ready to take on new tasks, from research to strategy refinement and content ideation. Her strong UX perspective was invaluable. Emily's initiative, collaborative spirit, and eagerness to take on challenges make her an invaluable asset. I highly recommend her for roles requiring strategic insight, strong collaboration, and expertise in content development."

Domonique Hinds

Business Development Representative @ Fueled

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