My focus is on supporting businesses with human-centered research, strategic thinking, and compelling storytelling.
I guide businesses and individuals through uncertainty, transforming complex challenges into user-centered experiences.
Empowering hospitality brands with strategic digital transformation toolkit containing industry insights, user behavior analysis, and assessment.
View ProjectTaproot Law LLC is a law firm start-up dedicated to providing accessible legal support to underserved communities in Michigan. I was brought on to audit the UX of their products.
View ProjectDriving product innovation and market strategy through cross-functional collaboration and comprehensive industry research.
View ProjectAre you ready to see more?
See All Works"Emily is a bright, talented researcher who excelled in our fast-paced environment. She worked well both independently and collaboratively and also brought thought leadership to our team. I greatly appreciated how she wasn't afraid to voice her ideas when she saw something that could be improved. Overall, Emily was a joy to work with and I highly recommend her for any research team."
Senior Product Researcher @ WillowTree
"Emily was a key asset to our team at Fueled as a commercial strategist. She drove new client outreach strategies with fresh ideas, insightful research, and engaging content. Her proactive and curious approach consistently brought energy and innovation to our work. I highly recommend her for roles that value strategic thinking and creativity."
VP of Client Strategy @ Fueled
"Emily and I partnered with our C-suite on a fast-paced presentation of a new AI product, described by our Chief Product Officer as one of the most important engagements in his career. She provided crucial feedback for our three design mocks: a web chat experience, app with voice experience, and GenAI powered information models for call center agents. Her collaboration was key to our success, I sincerely hope we get to work together again!"
Senior Director of Design @ Sigma Squared
I'm Emily, a UX researcher and strategist based in Ann Arbor. Whether I'm working with startups or large corporations, my aim is to create meaningful experiences that make a positive difference in people's lives, no matter how small.
My philosophy is centered around genuine interest for the work that I do. You will have my full attention, and your wins are my wins. I love supporting the goals of those unafraid to dream big.
The services I offer are meticulously crafted and tailored to cater specifically to your unique needs and requirements.